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Enquire Now Digital marketing for global brands Upcoming webinar: Customer journey mapping: The key to digital marketing successBy Vebri Carolinon September 27, 2022 Upcoming webinar: Customer journey mapping: The key to digital marketing success By Vebri Carolinon September 27, 2022 It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial … Read More 5 ideas to win at digital marketing during the World Cup 2022By Giuseppe Pezzulloon September 2, 2022 The World Cup 2022 in Qatar is about to start! The entire world will be watching, so what better chance to promote your brand than during such an event? When talking about real-time marketing, there is no field better than … Read More 3 methods for persona research for social media marketersBy Francesca Masciulloon August 16, 2022 Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are … Read More On-page SEO: How to understand context and user intentBy Sanja Markovicon August 9, 2022 With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context … Read More Upcoming webinar: How to deliver a successful international website migrationBy Sanja Markovicon August 3, 2022 Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. … Read More 5 reasons international marketers should be in Barcelona in November 2022By Kirstie Cartledgeon August 2, 2022 Do you work in international digital marketing? Are you responsible for your brand’s success in international markets? Looking for an event where you can learn international marketing best practice from the leading names in the industry? Then join us at … Read More When should you conduct market research?By César Gonçalveson July 27, 2022 Market research can be a really valuable exercise for brands. The real-world data that you can gain from market research can help to shape your marketing and overall business strategies and set you up for success! But when is it … Read More 3 tips for social listening for international marketersBy Anna Milburnon June 23, 2022 Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More The top 6 Google Ads trends global companies need to know about in 2022By Danielle Woodson June 20, 2022 Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering … Read More User habits on different Chinese social media platformsBy Kylie Wangon June 6, 2022 China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western social platforms are banned in China, including Facebook, Instagram, … Read More Upcoming webinar: The importance of persona research in social media strategyBy Francesca Masciulloon May 20, 2022 When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to … Read More Quiz: 10 fun international digital marketing facts for 2022By Elin Boxon May 19, 2022 The Webcertain search and social report 2022 has been published! It summarises the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. Want to see how … Read More 3 tips to make website translation more efficientBy Samantha Brazelon May 18, 2022 As companies grow internationally, it is now more important than ever to translate all website content and web-based assets in order to reach potential new customers and clients. By having a translated website that speaks the languages of your target … Read More 10 interesting facts from the Webcertain search and social report 2022By Elin Boxon May 4, 2022 The Webcertain search and social report 2022 has been published! It provides the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. There are plenty of … Read More Get the answers to the biggest international SEO questions of 2022By Elin Boxon May 3, 2022 International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be … Read More1234567...169more » videos3 tips for using WeChat for business3 methods of audio-visual translation3 tips for adapting your marketing strategy for the Japanese culture3 tips for content marketing in the technology sectordownloadsWebcertain search and social report 2021Online consumer behaviour reportGlobal digital strategy for 2021Digital marketing for manufacturerseventsInternational Search Summit Barcelona17 November 2022International Search Summit Munich14 March 2023International Search Summit VirtualSpring 2023International Search Summit LondonMay 2023subscribe10,000 international marketers can't be wrongreadUpcoming webinar: Customer journey mapping: The key to digital marketing successby: Vebri Carolin 214 views5 ideas to win at digital marketing during the World Cup 2022by: Giuseppe Pezzullo 577 views3 methods for persona research for social media marketersby: Francesca Masciullo 467 viewsOn-page SEO: How to understand context and user intentby: Sanja Markovic 497 viewsUpcoming webinar: How to deliver a successful international website migrationby: Sanja Markovic 533 viewsclear both box 2Get our news Facebook Twitter Google+ Linkedin RSSWrite for usWould you like to write for multilingual-search?If so, get in touch! >Author loginInternational Marketing SchoolIntensive SEO, PPC and social media training courses. More >International Search SummitGlobal conference series focusing exclusively on international search marketing. More > Webcertain GroupNorthminster Business Park,York YO26 6QW tel: +44 330 330 9000 © 2022 Webcertain blogBlog HomeColumnsAuthors .item-option-list input[type="radio"]:checked + label:after { background: #fff; box-shadow: 0px 0px 0px 5px #5ba4f4 inset;}